Purpose-built content marketing funnels
Bespoke, end-to-end content funnels that generate leads, drives conversions, retains customers, abd fosters engagement.
🧲For lead generation
Generate organic traffic and capture leads with content upgrades.
🚗For user-journeys
Guide users through their buyer journey using content workflows.
🙌🏻For customer retention
Drive up feature adoption and ensure targeted service value delivery.
👨👨👦👦For communities
Increase MAUs, deliver tailored value and cultivate user generated content.
Have questions? Like “what are lead magnets and how do they work?"
Leadgen Funnel components — click on the cards to see the building blocks
Inbound traffic
Develop a content matrix mapping business features, audience, services, and traits against various content types (blog posts, videos, help docs, lead magnets).
Refresh 3-6 months
Reverse-engineer the top-performing content in your vertical and build higher quality content that is more comprehensive, more detailed, and better satisfies user intent.
Improve quarterly
Utilize data to create scalable programmatic content, addressing unmet needs and interlink content to amplify organic web footprint.
Update every 4-6 months
Lead magnets
Enhance existing content with paired content upgrades like free templates, guides & workbooks. Generate signups and qualified leads through gated content.
Refresh in 6-12 months
Dynamically display targeted content upgrades based on user behavior and preferences creating custom funnles for each user.
Use systematic CRO
Support lead magnets with content snippets that reinforces their value — testimonials, case studies, and statistical evidence that highlight the benefits.
Refresh in 6-12 months
Landing pages
Design captivating landing pages using brand-consistent modern design language, high-quality images, videos, and interactive elements. Incorporate strong conversion best-practices.
Optimize above-the-fold
Streamline user journey for higher conversions. Use clear CTAs, simple forms, and persuasive copy. Test layouts and content for conversions.
A/B test continuously
Create highly performant landing pages focusing on initial load times and core web vitals to deliver instantly loading pages that convert.
Automate performance monitoring
Forms & assets
Adapt forms based on the user's interaction with your site. Use conditional fields that appear based on previously entered information and reduce drop offs.
Experiment with triggers & rules
Create cohesive, visually consistent advertising and social media assets aligned with your landing pages and forms to enhance brand recognition and trust.
Refresh assets together
Maintain consistent visual and content style across all marketing and communication materials by adhering to your brand style guide. Maintain a unified identity throughout all your assets.
Develop a brand style guide
What are funnels and why do you need them?
Funnels guide prospects from awareness to conversion, systematically generating leads, boosting conversions, retaining customers, and driving revenue growth.
Generate more leads with strategic conversion tools
Utilizing lead magnets and targeted content allows for greater yield from existing traffic. Leveraging high-value content and conversion-focused funnels enables increased conversion of visitors into leads.
Enables —
- Effective lead magnets
- Optimized landing pages
- Strategic hooks & CTAs
- Lower sunk costs
- More incremental leads
Brands typically see —
3x increase in traffic conversions into leads
How Scribers does it —
Done-for-you, drop-in funnels that work on your stack 🧱
🏗️
Done-for-you
A complete done-for-you system that manages all the elements of the content funnel engine — from strategic planning, ideation, planning, creation, iterative improvements, seamless implementation, and scheduled publication.
🔋
Batteries included
Complete content drops with all necessary components: high-quality content, optimized landing pages, effective forms, secure data pipes, and essential assets.
🚅
Go from concept to conversion — fast
A streamlined system that prepares an entire content funnel, meticulously planning each step from initial concept to live execution. This process ensures that all elements are fully integrated and operational within just weeks.
🧿
Clear visibility
Open review channels and real-time updates through live dashboards, slack and notification systems that provides a transparent view of progress for all stakeholders.
Building blocks of a purpose-built content funnel
Essential components that work together to create an effective content funnel, driving leads, conversions, customer retention, and revenue growth as a self-sustaining system.
Breakthrough content
High-quality, differential content that stands several shoulders above the competition in depth, value and quality.
Content type: Lead magnet
Crafting Irresistible Subject Lines for Higher Open Rates
A definitive guide to boosting your email marketing results with expertly crafted subject lines.
Programmatic SEO
Proprietary and curated data transformed into quality content at scale through automated processes, creating deeply connected content networks with rich metadata and content schemas.
Content collections
Compiling multiple content pieces into well-designed self-guided playbooks and learning modules, offering structured and comprehensive learning experiences that engage and educate users.
Landing pages
Optimized landing pages with compelling design, built-in CRO, agile updating capabilities and architechted from the ground-up to convert visitors into leads.
Lead magnets
High-value gated resources contextually paried with exisitng product pages, content and landing pages to drive lead generation and conversion along the funnel.
Customer storytelling
Customer success storytelling to build build trust and demonstrate the value and impact of the product or service, humanizing the brand and providing social proof.
Differential creatives
Supporting on-brand and highly engaging creatives, created in pairs for effective testing, crafted for each funnel stage and each content type.
Social assets
Dynamic and visually appealing social media assets, tailored to platform specifications, enhancing brand visibility and fostering high levels of audience engagement.
Ad assets
High-performance ad creatives, meticulously optimized for various advertising networks, ensuring maximum reach and impact through precise targeting and compelling visuals.
Communication assets
Integrated multichannel communication assets, including custom-designed emails and in-app messages, driving higher engagement and clicks.
Sales and support collateral
Comprehensive sales and support materials, on-brand and periodically enhanced for maximun relevance and effectiveness.
Bespoke user journeys
Highly customized multi-channel user journeys for optimal user engagement and retention across the funnel.
Data Pipelining
Robust data pipelines to aggregate and synchronize user data across systems, ensuring real-time consistency and accessibility.
Advanced Customer Profiling
Using multiple data sources to create unified, comprehensive user profiles for personalized engagement.
Trigger setups
Setting up event-driven and behavioral triggers based on real-time user behavior for automated, contextually relevant interactions.
Multi-Touch Workflows
Deploying multi-touch workflows that leverage cross-channel data to deliver cohesive, personalized user experiences through coordinated messaging.
ScribersStack
A deeply integrated platform designed for maximum velocity and growth
A bespoke stack built by handpicking the absolute best tools, hosted on the most agile infrastructure by Scribers. Giving your business the edge over the competition. Get on the Scribers stack and save upto 50% costs.
Get started with Scribers
Start generating more leads, convering more users, increasing revenue and preventing churn. Start with describing your needs and we'll take it from there.
Plans start from US$ 3,500/ month
From discovery to delivery in weeks, not months
Prefer to get on a call first? We'll show you exactly how we can exponentially increase your bottom line in 20 minutes flat. Let's grab a virtual coffee ☕️
Weeks One & Two —
Discovery
Articulate the business objectives, clearly identify where content funnels fit into the current workflows and business needs.
Deliverables: Necessary audits and proforma solutions.
Scoping and packaging
Define the Scope of Work document, create plan of action and get all stake holders aligned. Sign contract.
Deliverables: Scope of Work document, contract and timeline of action.
Weeks Three & Four —
Assets consolidation
Consolidate all existing assets, buidl cotnent inventory, guidelines and build content matrix; the building blocks of the content funnels.
Deliverables: Assets center, content matrix, guidelines and inventory
Plan finalization
Finalize the content delivery calendar, detailed content library ideation, and finalize the content funnel structure with all stakeholders.
Deliverables: Content calendar, project board.
Weeks Five, Six and Onward —
Stack setup, integration and delivery
Setup necessary stacks, integrate with existing tools and build data pipelines. Post scaffolding infrastructre is live, start delivering content assets and funnel items.
Deliverables: Stack setup, integration, data pipelines, on-going monthly content drops.
- Frequently asked questions
Scribers is a purpose-built content marketing integrated platform and solution designed to create and optimize content funnels that generate leads, drive conversions, and accelerate business growth. We integrates with your existing tech stack or host you on the Scribers stack to provide a highly optimized, done-for-you content engine.
Scribers helps businesses by streamlining the creation of content marketing funnels tailored to drive specific outcomes such as lead generation, sales, and customer engagement. With Scribers, you can go from concept to conversion fast, leveraging our breakthrough content stack, differential creatives, and bespoke user journeys.
Content marketing funnels are structured approaches to guide potential customers through their buying journey using strategically crafted content. These funnels typically include stages of decision-making, and each stage features content designed to move prospects closer to conversion.
Yes, Scribers is designed to integrate seamlessly with various tools and platforms you already use, including analytics tools, email marketing services, CRM systems, and more. This integration ensures that you have a unified view of your marketing efforts and can make data-driven decisions. Alternatively, we can host you on the optimzed Scribers stack that is hand curated with best in class tools and services, usually at half the cost you are currently paying.
Scribers can create a wide range of content types, including blog posts, long-form articles, videos, infographics, social media posts, lead magnets, landing page, and more. Our platform focuses on creating specific content funnels and generate the kind of content each unique funnel demands.
Scribers creates the necessary data infrastructre to measure current conversion rates for each funnel and builds benchmarks around them. Scribers then offers real-time dashboards on the each funnel's enagement at each step of the way from entry through to completion. Please note that some of these reports are only possible when we host your stack so that data flows between the systems.
Scribers stands out from other content marketing platforms due to its comprehensive approach to creating purpose-built content funnels as opposed to disjointed content pieces. Furthermore, Scribers delivers content as neat packages called "Drops" which have everything you need to actually utilize the content; from written word, to landing pages, paired social assets and anything else that a funnel demainds.
Your plan would depend on the scale and breath of the content funnels you require. Typically our plans start at US$ 3,500 per month. For detailed pricing information and to find a plan that suits your requirements, please get started with a discovery session or grab a virtual coffee.
The return on investment (ROI) with Scribers can be significant across different funnel types. Brands typically see:
- 3x increase in traffic conversions into leads using our lead generation funnels, which leverage effective lead magnets and optimized landing pages.
- 2x increase in lead conversion rates within six months with our lead conversion funnels, which utilize data-driven targeting and personalized messaging.
- 15%-30% increase in user activation within 30 days through our user activation funnels, which provide seamless onboarding and interactive tutorials.
- 10%-25% increase in customer retention quarter over quarter with our customer retention funnels, which offer targeted content delivery and customized experiences to enhance engagement and loyalty.
// Scribers Dispatch
Dispatch is a one-of-a-kind community-curated newsletter that brings together the absolute best in business, startup and tech; through the lens of content.
Featuring —
SETH GODIN
//CONTENT MARKETING INSTITUTE
//INDIE HACKER
//HARVARD BUSINESS REVIEW
//BRIAN DEAN
//+ 100'S MORE