Purpose-built content marketing funnels

Bespoke, end-to-end content funnels that generate leads, drives conversions, retains customers, abd fosters engagement.

🧲For lead generation

Generate organic traffic and capture leads with content upgrades.

πŸš—For user-journeys

Guide users through their buyer journey using content workflows.

πŸ™ŒπŸ»For customer retention

Drive up feature adoption and ensure targeted service value delivery.

πŸ‘¨β€πŸ‘¨β€πŸ‘¦β€πŸ‘¦For communities

Increase MAUs, deliver tailored value and cultivate user generated content.

Have questions? Like β€œwhat are lead magnets and how do they work?"

Leadgen Funnel components β€” click on the cards to see the building blocks

Inbound traffic

Develop a content matrix mapping business features, audience, services, and traits against various content types (blog posts, videos, help docs, lead magnets).

Refresh 3-6 months

Content matrix

Reverse-engineer the top-performing content in your vertical and build higher quality content that is more comprehensive, more detailed, and better satisfies user intent.

Improve quarterly

Skyscraper content

Utilize data to create scalable programmatic content, addressing unmet needs and interlink content to amplify organic web footprint.

Update every 4-6 months

Programmatic SEO

Lead magnets

Enhance existing content with paired content upgrades like free templates, guides & workbooks. Generate signups and qualified leads through gated content.

Refresh in 6-12 months

Content upgrades

Dynamically display targeted content upgrades based on user behavior and preferences creating custom funnles for each user.

Use systematic CRO

Content hooks

Support lead magnets with content snippets that reinforces their value β€” testimonials, case studies, and statistical evidence that highlight the benefits.

Refresh in 6-12 months

Supporting content

Landing pages

Design captivating landing pages using brand-consistent modern design language, high-quality images, videos, and interactive elements. Incorporate strong conversion best-practices.

Optimize above-the-fold

Landing page conversions

Streamline user journey for higher conversions. Use clear CTAs, simple forms, and persuasive copy. Test layouts and content for conversions.

A/B test continuously

Conversion rate optimization

Create highly performant landing pages focusing on initial load times and core web vitals to deliver instantly loading pages that convert.

Automate performance monitoring

Core Web Vitals score performance

Forms & assets

Adapt forms based on the user's interaction with your site. Use conditional fields that appear based on previously entered information and reduce drop offs.

Experiment with triggers & rules

Lead capture forms

Create cohesive, visually consistent advertising and social media assets aligned with your landing pages and forms to enhance brand recognition and trust.

Refresh assets together

Campaign assets

Maintain consistent visual and content style across all marketing and communication materials by adhering to your brand style guide. Maintain a unified identity throughout all your assets.

Develop a brand style guide

Brand style guide
Get a detailed version of this as a free 4-week email course.

What are funnels and why do you need them?

Funnels guide prospects from awareness to conversion, systematically generating leads, boosting conversions, retaining customers, and driving revenue growth.

Generate more leads
Convert more leads
Activate more users
Retain more users

Generate more leads with strategic conversion tools

Utilizing lead magnets and targeted content allows for greater yield from existing traffic. Leveraging high-value content and conversion-focused funnels enables increased conversion of visitors into leads.

Enables β€”

  • Effective lead magnets
  • Optimized landing pages
  • Strategic hooks & CTAs
  • Lower sunk costs
  • More incremental leads

Brands typically see β€”

3x increase in traffic conversions into leads

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How Scribers does it β€”

Done-for-you, drop-in funnels that work on your stack 🧱

πŸ—οΈ

Done-for-you

A complete done-for-you system that manages all the elements of the content funnel engine β€” from strategic planning, ideation, planning, creation, iterative improvements, seamless implementation, and scheduled publication.

πŸ”‹

Batteries included

Complete content drops with all necessary components: high-quality content, optimized landing pages, effective forms, secure data pipes, and essential assets.

πŸš…

Go from concept to conversion β€” fast

A streamlined system that prepares an entire content funnel, meticulously planning each step from initial concept to live execution. This process ensures that all elements are fully integrated and operational within just weeks.

🧿

Clear visibility

Open review channels and real-time updates through live dashboards, slack and notification systems that provides a transparent view of progress for all stakeholders.

Building blocks of a purpose-built content funnel

Essential components that work together to create an effective content funnel, driving leads, conversions, customer retention, and revenue growth as a self-sustaining system.

ScribersStack

A deeply integrated platform designed for maximum velocity and growth

A bespoke stack built by handpicking the absolute best tools, hosted on the most agile infrastructure by Scribers. Giving your business the edge over the competition. Get on the Scribers stack and save upto 50% costs.

Get started with Scribers

Get started with Scribers

Start generating more leads, convering more users, increasing revenue and preventing churn. Start with describing your needs and we'll take it from there.

Plans start from US$ 3,500/ month

From discovery to delivery in weeks, not months

Prefer to get on a call first? We'll show you exactly how we can exponentially increase your bottom line in 20 minutes flat. Let's grab a virtual coffee β˜•οΈ

Weeks One & Two β€”

1

Discovery

Articulate the business objectives, clearly identify where content funnels fit into the current workflows and business needs.

Deliverables: Necessary audits and proforma solutions.

2

Scoping and packaging

Define the Scope of Work document, create plan of action and get all stake holders aligned. Sign contract.

Deliverables: Scope of Work document, contract and timeline of action.

Weeks Three & Four β€”

3

Assets consolidation

Consolidate all existing assets, buidl cotnent inventory, guidelines and build content matrix; the building blocks of the content funnels.

Deliverables: Assets center, content matrix, guidelines and inventory

4

Plan finalization

Finalize the content delivery calendar, detailed content library ideation, and finalize the content funnel structure with all stakeholders.

Deliverables: Content calendar, project board.

Weeks Five, Six and Onward β€”

56

Stack setup, integration and delivery

Setup necessary stacks, integrate with existing tools and build data pipelines. Post scaffolding infrastructre is live, start delivering content assets and funnel items.

Deliverables: Stack setup, integration, data pipelines, on-going monthly content drops.


// Scribers Dispatch

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CONTENT MARKETING INSTITUTE

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HARVARD BUSINESS REVIEW

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